Your Pipeline Isn’t Broken. It’s Blind.

Yes. There’s no cost, no obligation, and no sales pitch. You’ll walk away with a one-page action plan you can use immediately.

B2B tech businesses with sales teams (or founders selling themselves) who want to shorten sales cycles, improve win rates, and create predictable revenue.

We’ll diagnose why your sales are stalling and show you how to shorten your B2B sales cycle. You will leave with a clear plan to fix your pipeline. No BS, no pitch.

Matt Earle (The Revenue Catalyst) will diagnose the gaps in your sales process and show you how to install The Revenue Engine to turn sellers into trusted advisors who close faster.

Why The Revenue Engine Exists?

Most sales teams try to fix everything at once. That’s exactly what slows them down.

We focus on the five areas that actually drive pipeline, velocity, and growth, using practical sales frameworks designed to diagnose, align, and execute with clarity.

1. CLARITY Framework: The CLARITY strategic sales positioning framework (part of The Revenue Engine™) helps you cut through the noise and stand out from the competition.

2. SCORE Framework: The SCORE sales strategy framework (part of The Revenue Engine™) is a powerful system for sales leaders to drive pipeline generation and ensure team alignment.

3. TEACH Framework: The TEACH lead generation sales framework (part of The Revenue Engine™), is a powerful system for sales teams to build pipeline through insight-led prospecting, not pleasantries.

4. PROBLEM Framework: The PROBLEM sales qualification framework (part of The Revenue Engine™) is for sales teams that are pitching products, not solving problems. Qualify with depth, not guesswork, to ensure you are talking to a real opportunity.

5. VALUE Framework: The VALUE account management framework (part of The Revenue Engine™) is for any salesperson who wants to turn a product's features into a buyer's business impact.

Click here and book your free Revenue Diagnostic session.

You’ll leave with a clear, one-page action plan. From there, you can either fix it yourself or we can discuss how we can help.

The session takes 30 minutes. That’s it.

Our approach is adaptable to different sales processes. While every company is unique, common issues like slow cycles, low win rates, and poor forecasting are prevalent. Our frameworks are designed to adapt to your specific situation.

It’s simple. Most salespeople pitch too soon and lose. Problem-centred selling flips the script. We train your team to uncover buyer pain, build urgency, and win because of the problem, not despite it. The Selling Collective's manifesto for modern sales is based on three core principles:

1. Be Curious: Is your number 1 priority. Understand, don’t persuade.

2. Be Trusted: Become an advisor through empathy, not ego.

3. Be a Solver: The best salespeople are problem solvers, not product pushers.

Customers don’t care if you close the deal. They care about solving their problems. Great sellers:

1. Lead buyers to their pain.

2. Help them articulate it in their words.

3. Build trust through empathy.

4. Map that pain across the organisation.

If this resonates, you’re not alone. Pitching doesn’t scale. Solving does.

Stop Selling, start solving with the manifesto for modern sales by The Selling Collective.

Click here and book your free Revenue Diagnostic session to find out more about Problem-Centred selling.

The Revenue Engine is our proven methodology—the "operating system" behind everything we do. It's the collection of frameworks (like PROBLEM™ and SCORE™) that we use to diagnose what’s wrong with a sales team and build a strategy that works. Our Seller Success Programs are how we implement The Revenue Engine for your team. You can’t have one without the other. Our programs are the hands-on, tailored process we use to install our methodology and drive results for your business.

Book your free Revenue Diagnostic session. In 30 minutes, you’ll know why your deals are stalling and how to fix it. Matt Earle (aka The Revenue Catalyst) will diagnose the gaps in your sales process and show you how to install The Revenue Engine to turn sellers into trusted advisors who close faster.

👉 Click here and book your free Revenue Diagnostic session.

Our core methodology, The Revenue Engine, is designed to align every role in your organisation, from Founders to sales people. While many Founders come to us to fix a sales problem, our programs are built to scale with your team. We can provide a quote for your entire sales team and build a custom program that addresses your specific challenges. We can work directly with your reps, managers, and leaders to drive results across the board.

Click here and book your free Revenue Diagnostic session.

We coach both. If you’re a founder selling solo, an SDR trying to level up, or a VP of Sales looking to lift a whole team, we’ve got a model for you.

Our approach to sales enablement goes beyond content and technology. We provide your team with the right tools, knowledge, and coaching to execute with clarity. We help your sellers apply our proven frameworks and turn them into effective habits, ensuring they are always equipped to sell and drive revenue, regardless of the conversation.

The reality is that "pipeline generation" is a common term, but few companies have a predictable system for it. We help you fix this by identifying your ideal buyer, building a relevance-first messaging strategy, and creating a repeatable system for getting in front of the right people. Our SCORE™ Framework is designed to give you clarity on where to focus your resources to drive predictable pipeline, not just activity.

The answer is both. B2B sales training is about providing your team with the knowledge and tools they need to succeed, while sales coaching is about turning that knowledge into a skill. Our programs are not just theoretical; we blend these two approaches to ensure your team can apply what they learn in real-world scenarios. We work side-by-side with your sellers, listening to calls and providing direct feedback, so they can turn new habits into predictable results.

Fast. Many clients see pipeline momentum shift in weeks. Sales cycles shorten in 1–2 quarters. Forecast accuracy improves as soon as the PROBLEM framework is in place.

Most training gives you scripts. We give you a system. Our five frameworks fix the root causes of stalled deals and unpredictable forecasts. This is B2B sales coaching built for scaling tech companies.

Absolutely! We assist both startups and established B2B tech companies. The core issues like unpredictable pipelines, low conversion rates, and inconsistent messaging are common to both. For startups, we help build a sales strategy from scratch to secure initial revenue. For established companies, we identify the root causes of stalled growth and help create a predictable, repeatable process.

Yes. Every engagement is shaped around your team’s size, stage, and challenges. You will not get an off-the-shelf workshop. You’ll get a programme designed to shorten your sales cycle and increase conversion.

Because activity is not the same as impact. You can send 100 emails a day, but if they do not connect to real buyer pain, you’ll burn through time and goodwill. We help you cut the noise and focus on what moves deals forward.

To improve pipeline generation in a crowded B2B market, you need more than cold calls and LinkedIn spam. Our strategies focus on defining your Ideal Customer Profile (ICP), creating problem-aware messaging, and positioning your salespeople as trusted advisors, not just vendors.

Rushing to demo, talking too much, and failing to uncover the true root cause of the buyer’s problem. Our framework fixes this by using tools like ‘The 5 Whys’ to dig deeper and uncover what’s really driving the buyer's decision.

Most sales training teaches scripts and closing tricks. We teach salespeople how to think — how to diagnose, influence, and solve. That shift from push to pull creates lasting behaviour change and better results.

Yes, problem-centred selling is effective if you sell complex B2B solutions and face stalled deals or price objections. It works across various industries like SaaS, IT services, consulting, and more—anywhere trust and understanding are crucial.