Your Sales Team Isn’t Broken. Your Sales Process Is.
Most deals die silently.
This 30-second audit shows you why and how to fix it fast.
Use our Account Assessment Framework (Free Scorecard)
Backed by UK Sales Leaders in Tech
From first-time founders to £50M+ scaleups
Traditional Pipeline Tactics Are Killing Your Close Rate
Your pipeline isn’t broken.
But your approach to filling it is.
If your team uses the same generic pitch for every buyer expect "no decision" 9 times out of 10
If reps can’t create urgency through discovery expect stalled deals and second-guessing.
If you’re not uncovering real pain you’re just guessing and hoping to close
This is why we built Problem-Centred Selling — to fix what traditional sales methods keep getting wrong.
A free 30-minute session. See exactly why deals stall and how to fix it. No fluff. Just insight.
The 5 Sales Frameworks That Power Performance
B2B Sales Methodologies Built for Modern Tech Sales
From first contact to expansion, these frameworks help B2B tech sales teams gain clarity, drive pipeline, qualify with confidence, and retain more revenue.
Problem-Centred Sales Coaching for UK Tech Teams
We work with B2B SaaS, IT, and tech-led businesses to shorten sales cycles, uncover buyer pain, and build pipeline using our five sales frameworks: CLARITY, SCORE, TEACH, PROBLEM, and VALUE.
These are trusted by UK sales leaders and founders to fix stalled deals, weak discovery, and poor lead conversion.
Sharpen Messaging, Fix Your Funnel, Rethink Strategy. Pick Your Entry Point
Stalled deals, shallow discovery, or a broken sales process? Here’s how we help tech sales teams fix what’s actually broken and win more deals.
Sales Training
Workshops and training designed for real-world tech sales.
No gimmicks, just frameworks that stick.
✔ Live or virtual
✔ Foundation, Pro, and Advanced levels
✔ Practical, team-led, and outcome-driven
Pipeline & Messaging Audit
Find what’s blocking your growth.
A structured review of your discovery, messaging, and pipeline quality.
✔ 1:1 review with Matt
✔ Audit your calls, emails, and pitch
✔ Includes actionable recommendations
Sales Strategy Consulting
When you need a full sales rethink.
For tech founders and sales leaders who need a fresh go-to-market plan, rep structure, or playbook built around real buyer problems.
✔ Strategic workshops
✔ Sales process design
✔ Tailored playbooks
Not sure which path is right for your team? Let's find it together.
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From Developer to Sales Leader to Problem-Centred Coach
Matt Earle, Founder of The Selling Collective
I didn’t start in sales. I started in tech, as a Java developer and IT consultant frustrated by how often great products were undersold.
So I crossed into pre-sales. Then sales. Then leadership. And I kept seeing the same thing:
Activity without conversion. Demos without urgency. Great teams, solving the wrong problem.
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20+ years in B2B tech sales, including £15M+ annual book of business responsibility
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Led high-performing teams across Europe, Asia, and North America
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Built The Selling Collective to turn salespeople into trusted problem-solvers
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Certified in multiple methodologies, but built a simpler, stronger one: Problem-Centred Selling
"Sales doesn’t need more scripts. It needs more problem-solvers."
— Matt Earle, Founder of The Selling Collective
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Do you work with founders or just sales teams?Both. If you’re a founder trying to build repeatable sales or a CRO looking to level up your team, this approach is flexible, practical, and built for modern buyers.
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Can problem-centred selling work for my industry?If you sell complex B2B solutions and face stalled deals or price objections, the answer is yes. Problem-centred selling works across SaaS, IT services, consulting, and beyond — wherever trust and understanding matter.
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How can I improve pipeline generation in a crowded B2B market?To generate more pipeline, you need more than cold calls and LinkedIn spam. Our strategies focus on clarity of ICP, problem-aware messaging, and positioning your salespeople as trusted advisors — not just vendors.
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Do you work with individual salespeople or only sales teams?We work with both. Whether you’re a solo consultant, a growing startup, or a full sales organisation, our frameworks scale. You can also try our free online course to get started right away.
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Why do B2B sales teams struggle to hit target despite high activity?Many sales teams miss target because they focus on quantity over quality. Without understanding the buyer's core problem, outreach feels generic and unconvincing. We help sales teams shift from pitch-heavy tactics to meaningful, problem-led conversations that convert.
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How do I get started with The Selling Collective?The easiest way is to book a free sales audit via our website. From there, we’ll recommend the right next steps — from tailored training to strategy workshops — based on where you are now and where you want to go.
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Who is this for?This is for B2B sales teams in tech, SaaS, and IT who are selling complex solutions but struggling to convert, especially if your discovery feels shallow or your pipeline feels slow.
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What makes The Selling Collective different from traditional sales training?Most sales training teaches scripts and closing tricks. We teach salespeople how to think — how to diagnose, influence, and solve. That shift from push to pull creates lasting behaviour change and better results.
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What is problem-centric sales training?Problem-centric sales training focuses on understanding and solving the customer's challenges before discussing solutions. It emphasizes partnership and genuine understanding of customer needs.
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How long does it take to see results from your sales strategy programme?Teams typically start seeing impact within weeks — especially in pipeline quality and deal momentum. Long-term improvements in close rate, sales cycle length, and rep confidence follow as the new behaviours embed.
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Can I get a tailored programme?Absolutely. Every engagement is shaped around your team’s challenges, goals, and structure — whether that’s training, strategy, or both.
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What are the biggest mistakes in B2B discovery calls?Rushing to demo, talking too much, and failing to uncover the true root cause of the buyer’s problem. Our framework fixes this by using tools like ‘The 5 Whys’ to dig deeper and uncover what’s really driving the buyer's decision.
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What’s in the free audit?You’ll get a 30-minute call with me (Matt) to diagnose where your pipeline is leaking and what’s holding back your conversion. No gimmicks. No pitch. Just real insights.
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What makes this different from other sales training?We focus on the problems your buyers are actually trying to solve, so your team can drive urgency, not just activity.
The No-Decision Audit™
Uncover why deals stall, discovery breaks down, or messaging misses the mark.
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