Evolve from Founder-Led Sales to a Predictable Revenue Engine.
You can't scale instinct. I provide the Fractional Leadership to extract your process, build your playbook, and prepare your business for its first high-performance sales hires
You walk away with your personalised, 1-page Predictability Score and 3 specific action items that I will help your team execute and adopt immediately.
The Selling Collective's Revenue Plan identified gaps in our sales process that we hadn't noticed before. This drove an uplift in our sales of 18% in the first 6 months.
- Richard Sibbit CEO RS1
Trusted by Tech Businesses Who've Transformed Their Sales Results
Proven success in driving growth
Don't just take my word for it. Here are some of the results my clients and I have achieved together using The Revenue Engine and its accompanying B2B Sales Playbook
$1.8M
New Annual Recurring Revenue
Delivered in a single year by leading a SaaS sales team across a multi-million dollar book of business.
From <5% to 30%+
US Market Share Expansion
Expanded US revenue share from less than 5% to over 30% by building a new revenue engine from scratch.
150%
Year-over-Year Revenue Growth
Designed GTM and sales strategies that enabled an excellent YoY revenue increase in just one year.
$2M+
New Pipeline in 6 Months
Coached a new commercial function, generating a £2m pipeline within the first six months.
Trusted by B2B leaders who need results fast
"Matts Revenue Diagnostic session shifted how I look at sales. We now have a clear strategy with measurable goals."
Brian Cross, MD Complete Digital
How it works in 3 simple steps
Step 1. Diagnose
We assess your sales process across the 5C’s:
Clarity
Consistency
Capability
Embedded Coaching
Conversion
to uncover what’s blocking predictable growth.
Step 2.
Embed
I work alongside you and your team to implement the changes, coaching your reps and refining the process in real-time.
Step 3. Scale
Once the 'Revenue Engine' is running predictably, we help you hire your permanent Sales Leader to take over a winning system.
The 5C’s Revenue Predictability Healthcheck
You've hired your first sales reps, but they aren't selling like you do. The problem isn't their work ethic, it's the Transfer Gap.
You haven't operationalised your instinct into a playbook they can adopt.
With a focus on clarity, consistency, and capability, The Selling Collective offers actionable insights that drive measurable success. Discover how this approach can streamline your sales process and deliver consistent, scalable growth.
CLARITY
1
Sharpen who you sell to and why they buy. Define the problem you solve and make your value auditable.
CONSISTENCY
2
Bring structure to your sales rhythm. Create repeatable, trackable steps from lead to close.
CAPABILITY
3
Assess the team’s ability to diagnose pain, create urgency, and manage deals with precision.
EMBEDDED COACHING
4
Evaluate how leadership drives performance. Shift from target-chasing to behaviour-based coaching.
CONVERSION
5
Understand what’s stopping deals from moving forward and how to build buyer confidence that closes.
What you can expect when you fix the 5C’s
When every part of your sales engine, from positioning to coaching, works in sync, the results are immediate and measurable.
Shorter sales cycles: Remove friction across the buying journey by improving clarity and consistency.
Higher win rates: Focus resources on winnable deals using sharper qualification and coaching.
Predictable revenue: Build a process you can audit, forecast, and scale with confidence.
Trusted advisors: Equip your team with the capability and mindset to lead with insight, not persuasion.